Below are some of the best practices we encourage you to consider when designing an opt-in consent experience.
✅ It gives the user time to decide.
✅ It doesn’t interrupt a flow or task.
✅ It asks at a relevant time.
✅ It tells the user exactly what they are consenting to. No black boxes!
✅ It is clear about how the data will be used and by whom.
✅ It fashionably structures text into bite-sized pieces. No 20 minute reads!
✅ It uses language that empowers the user.
✅ It uses visuals to reinforce the text.
✅ It only gathers information that it has permission to use. It does not ‘pile on’ data collection over time without user consent.
✅ It neutralizes ‘yes’ and ‘no’. A neutral consent experience does not try to influence the user’s choice.
✅ It offers choice. Give the user the ability to choose which data to share or for how long (as applicable).
✅ It gives an option to opt out at any time.
✅ It fits naturally into the app experience.
